Mudra Institute of Communications (MICA)

Overview

Mudra Institute of Communications (MIC) is one of the premier educational institutes offering training in chosen concentrations relating to Strategic Marketing, Advertising, Media and Communications, and has established itself as a leader in this area since its founding. The focus of MIC is on developing the Creativity, Analysis and Work Readiness for every student through the use of applications based on the Subjects covered. The curriculum at MIC provides an academic background combining theoretical knowledge and practical skills through experiential learning (applications of book knowledge through real-life experiences) to prepare students with the skills needed to develop an effective Branding Strategy, to develop effective Techniques of Storytelling and to Demonstrate Leadership in their chosen field. MIC's curriculum continually updates itself to reflect real-time and future trends while providing an environment for the development of practical knowledge. The components that contribute to a student’s success include faculty with extensive experience in the industry, interacting with industry through their Work Project and Case Study Assignments as well as focusing on the holistic development of students through Innovation, Collaboration and Ethical Practices. The reputation of MIC in the areas of Communications and Marketing has provided foundational training for the graduates to establish successful careers in numerous jobs and industries.

Courses & Fees

Course	Duration	Total Fees	Eligibility
PGDM (General)	2 Years	INR 28 Lakhs	Graduation + MICAT/CAT
PGDM (Communication)	2 Years	INR 28 Lakhs	Graduation + MICAT/CAT

Admissions

1

Empowering

The Mudra Institute offers students opportunities to use their creativity, develop strategy and see themselves as leaders in Marketing: Communication through the blending of all three disciplines together. The Mudra Institute will also help foster students' creativity and innovation through real-world experiences, projects in collaboration with business and industry partners and formal classroom instruction that develops students' skills in advertising, branding, media and digital marketing.

2

Admission Process

At Mudra Institute of Communications Ahmedabad, the admission process emphasizes the evaluation of creative and analytical abilities of prospective students. This is done by requiring students to participate in national-level management entrance exams and then completing additional assessment activities that are specific to the institute for selection. After potential students have been short-listed, they will be evaluated further through written analysis tests and personal interviews that will provide the institute with an understanding of the candidate's communication skills, creativity, and leadership ability.

3

Eligiblity Criteria

Candidates wishing to apply to Mudra Institute of Communications Ahmedabad must possess a bachelor's degree from an accredited institution of higher educational institutions that are recognised. Final-year students may apply as well. In evaluating applicants for its top marketing and communications management programs, the Institute places a strong emphasis on academic performance throughout the educational process as well as creativity and communication abilities of each applicant.

Placements

With its established position within the domains of Marketing, Advertising, Branding and Strategic Communications, the Mudra Institute has also developed strong relationships with some of the biggest names operating in various sectors of the media (including the large Television networks), Consulting, Digital Marketing as well as in relation to Consumer brands through a process of providing work experience through industry projects, internships and providing a range of opportunities to students to interact with and learn from Corporates. Students also receive an employability skills training programme and access to additional opportunities to gain employed. In addition, there is a dedicated placement cell at the Institute that assists students throughout their studies by providing a variety of types of assistance including, career guidance, networking and assistance with recruitment preparation. As a result of these various support mechanisms, students have been successful in obtaining jobs in Brand Management, Market Research, Digital Strategy, Advertising and Communication Consulting with various reputable employers.

Top Recruiters

Amazon

Cognizant

Directi

Ernst & Young

Flipkart

IBM

Mahindra & Mahindra

Mu Sigma

Tata Motors

Wipro

Deloitte

Google

ITC

ONGC

Symphony

Citi Bank

Hero Motocorp

MakeMyTrip India Pvt. Ltd.

Infrastructure

1. Campus & Accommodation

Mudra Institute of Communications, Ahmedabad's campus is a completely residential, environmentally friendly campus that helps foster collaboration during learning. There are individual hostels available for students; the hostels have access to the internet and are very comfortable to live in. There are dining halls, as well as a 24-hour cafÃ© and a guest house.

2. Academic Facilities

The institute has upgraded its education facilities/units by providing modern classrooms, seminar/hall lecture theatre, auditorium, media lab(s) and computer lab(s). The Knowledge Exchange and Information Centre (or library) is open 24/7 and has a large selection of both printed and electronic material to facilitate research/learning. There are also multimedia studios as well as communication labs available for hands-on learning for students studying Marketing, Advertisement and Media Studies.

3. Sports & Recreation

The Mudra Institute for Communication Ahmedabad offers a variety of sporting and recreational facilities in an effort to promote development in a holistic environment. The Mudra Institute for Communication Ahmedabad offers numerous sporting facilities including Basketball, Volleyball, Cricket, Football, Badminton and Tennis Courts and grounds. Jogging paths, a gymnasium and other recreational spaces encourage students to be physically active and participate in team sports while providing some form of relaxation outside their normal academic activities.

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Mudra Institute of Communications (MICA) - Ahmedabad

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